For most people, the Super Bowl is a spectacle watched from the stands or the couch. For NILvana Sports, it is a workplace.
This week, the West Tennessee nonprofit will operate on-site as an official credentialed media organization, covering events throughout Super Bowl week while creating hands-on, career-focused opportunities. From photography and interviews to digital storytelling and behind-the-scenes production, the NILvana Sports team will work at one of the world’s largest sporting events, gaining firsthand experience in the fast-paced environment of professional sports media.
But for NILvana Sports, the goal is bigger than coverage. It is preparation.
Founded by Henry County native Dr. Josh Greer, the Paris, Tennessee-based nonprofit is built on the simple belief that real careers are shaped by real experience. As a nonprofit, educational, and media platform, NILvana Sports helps students develop job readiness skills through immersive, hands-on learning, professional mentorship, and scholarship opportunities that reduce barriers to entering the sports industry.
While the organization now provides national exposure through credentialed coverage of major events such as the Super Bowl and the NFL Draft, its impact remains deeply local. NILvana Sports regularly produces multimedia coverage for West Tennessee high schools, giving students consistent opportunities to practice storytelling, photography, broadcasting, and content creation close to home while serving their own communities.
“We want students doing the work, not just studying it,” Greer said. “When they step into environments like the Super Bowl or even a Friday night high school game, they’re building confidence, skills, and connections that last far beyond the classroom.”
Today, NILvana Sports serves more than 50 students across the United States through both in-person and remote training. Participants receive education in Name, Image, and Likeness strategy, brand development, resume preparation, digital media production, and career readiness. The result is a growing pipeline of students who graduate with professional portfolios and meaningful experience.
Among those representing NILvana Sports this week is former Bethel University sport management student Joey Cascarano, who will assist with photography and digital content creation as part of the credentialed media team, continuing the organization’s commitment to mentorship and applied learning.
Beyond Super Bowl week, NILvana Sports will also serve as a sponsor at the National Collegiate Sports Sales Championship in Atlanta, further expanding experiential opportunities for students interested in sales, media, and event operations.
At its core, the mission remains straightforward. Remove barriers. Create access. Put students where opportunity happens.
For more information about NILvana Sports, partnership opportunities, or student involvement, visit NILvanaSports.com or email NILvanaSports@gmail.com.